In 2017 at the beginning of a Wrestling upswing in pop culture, DEFY emerges as a millennial nightlife alternative and industry disrupter. Making international headlines in just under 6 months of operation - the pivot from beefy groans and headlocks to artful, high impact acrobatics has made DEFY a serious contender.
DEFY has successfully leveraged talent as influencers, more established brands as content partners, and super fans to create a renegade true alternative to the cardboard, often hackney, corporate counterparts. DEFY trends #1 on twitter on weekend of their shows and has been mentioned in Sports Illustrated and VICE just to name a few.
ROLE: Creative Director
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