Who better to learn from than the most vain, dysfunctional, self-obsessed gang of friends on TV?

When FXX launched the 12th season of It's Always Sunny In Philadelphia they tasked my team with getting "die-hards" and casual fans alike pumped for the brand new season - while also reminding lapsed fans that the show was still kicking.

By tapping into it's rich (dirty) history and misadventures we crafted these favorite moments into instructional videos and memes like "Warning Videos", teachable moments and pop quizzes.

Hey, they have been around for 12 seasons - these jobronies must have some form of wisdom....right? No?

ROLE: Creative Director